News

Is Sunscreen Enough for Swimming?

You’re reapplying sunscreen. You’re doing everything right. So why are you still getting burnt?

If you’ve ever come home from a beach day with red shoulders, a burnt chest, or patchy tan lines — you’re not alone. More and more women are starting to realise… sunscreen alone isn’t enough.

What Does UPF50+ Swimwear Actually Mean?

Not all swimwear protects you from the sun. And if you’ve ever assumed it does… you’re not alone.

What Is UPF?

UPF stands for Ultraviolet Protection Factor. UPF50+ means the fabric blocks 98% of harmful UV rays. Unlike sunscreen, it doesn't wash off. 

Let’s talk about something real

Chafing is one of the most common beach frustrations. And yet—it’s rarely talked about.

Why it happens

Chafing usually comes from:

• Skin-on-skin friction
• Heat
• Movement in and out of the water

Looking for swimwear you can wear all year? Discover stylish, sun-safe swimwear for walking, swimming, and everyday life—designed for women who want coverage without compromising style.

When bikinis stop feeling like you!

At some point, it’s not about trends anymore. Bikinis just don’t feel right.
Not because you can’t wear them— but because you just don’t want to.

And that’s a shift more women are making including myself! As I approached my late 30's I started to turn away from traditional bikini options, they just didn't feel comfortable or fit in with my day at beach or pool, but I found there was nothing available that was stylish to choose from. 

Swimwear that doesn’t stop at the water

Your day doesn’t stop at the beach—so your swimwear shouldn’t either.

Swim shorts are quickly becoming a go-to for women who want versatility, comfort, and style in and out of the water. 

The reality of the Australian sun

If you live in Australia, you already know—the sun is strong.

And when it comes to protecting your skin, sunscreen alone isn’t always enough.

What is UPF50+?

UPF stands for Ultraviolet Protection Factor.

UPF50+ fabric blocks over 98% of harmful UV rays.

Modest swimwear—without compromising on style

For a long time, modest swimwear options felt limited.

Too covered.
Too heavy.
Too outdated.

But that’s changing.

Not a bikini person? You’re not alone.

There comes a point where bikinis just don’t feel like you anymore.

Whether it’s about comfort, coverage, or confidence—you start looking for something different.

But finding that “something” isn’t always easy.

For women who’ve been searching for something else!

If you’ve ever walked into a swim store and felt like nothing was made for you—you’re not alone.

Bikinis don’t feel right.
One-pieces don’t give you the coverage you want.
And most “modest” options feel outdated or, let’s be honest… daggy!